Get Noticed in the Social Media Jungle.  What makes good content?

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People won't find you without SEO or paid advertising, but getting found is only the first step. Once you've got people on your site, you have to convince them to stay.

 

That requires compelling content.

 

Social networks are awash in content. People scroll through the feeds on their smartphones and tablets, skimming for something interesting, something relevant, something they want to share. Your content is competing for attention.

 

You are competing with news, celebrities, businesses, friends, family, business colleagues, and an endless parade of images and links.

 

Your content needs to stand out. It needs to compel people to pay attention. Some content succeeds. Some fails. And it's easy to tell why.

 

• Good content has a purpose, and that purpose should be obvious. It should have value to users, and that value should be easy to find.

• Good content also has a personality. It connects with people. It speaks their language. It shares their perspective. It has punch, and purpose, and character.

• Good content has an identity.

 

Our content writing process focuses on these goals.

 

We focus on identifying and telling the story of your business. We focus on creating content that engages and persuades.  We focus on creating quality content that will lead people to take your business seriously.